A social media calendar saves time and allows you to track and test different strategies to see what resonates most with your audience. Planning out a social calendar months in advance and scheduling posts ahead of time, saves time scouring trending topics or looking at news stories for last minute ideas. It supports building consistency in your brand voice and style rather than posting in a reactive or unplanned way. Here are a couple examples of social media calendars I’ve created.
Graduate Social Media Marketing Project
This project was based on the company Ulta Beauty. I created a mock social media calendar for the company.
Down Syndrome Association of Wisconsin
As a marketing coordinator at the Down Syndrome Association of Wisconsin, I was tasked with developing a social media calendar to help ensure a required number of social media posts were met each month for a grant the organization recieved.